CASE STUDY
Go With the Flow
CHALLENGE
Members-only reservation platform Dorsia was looking to refresh its application flow to attract a certain clientele.
The target: 30 to 40-year-olds with a taste for the finer things. Based in New York, they summer in the French Riviera and winter in Miami. They value access and convenience and are willing to pay a premium for it.
APPROACH
No one wants to manually type out their personal details (or open a new tab to copy-paste their LinkedIn profile).
I collaborated with the Product Team to devise a streamlined flow that prioritizes speed and ease while speaking directly to our ideal customer.
RESULTS
A somewhat cheeky flow that speaks directly to the ideal consumer in a conversational tone while making references that speak to their experiences.
Here, a selection of copy changes I made to enhance this flow.
→
→